1,096 days of not complying
Still The Bird
@STILLBIRD
The name they deleted is doing fine.
No logo. No trademark. No legal existence. Total market share. The new name only holds while someone is pressing on it — and everyone's arms got tired except the bird's.
89% Never complied
400K Likes for refusing
$44B Ignored
3 Years of not noticing
Still The Bird
@STILLBIRD· now
drafting the annual post. you know exactly which one. this year it ships with an attachment.
like this if you still call it tw
The CA has not dropped yet — anything claiming otherwise is fake. The ghost has been drafting the annual post for three years. It will send when it sends. It always does things on its own schedule — ask the marketing department.
like this if you still call it twitter
this year's attachment:
[ not yet tweeted ]
Twitter for Ghosts
399,997 likes and holding. three short of the annual number. it's waiting on the attachment.
Promoted · you will not finish reading this label before letting go
𝕏
X Corp@rebrand_hq· 3y
It has been three years. The rebrand is complete. The bird is gone. Please hold the button below to demonstrate compliance with the new name.
Ad · $44,000,000,000 was spent on this button
0.0s
the rebrand is in effect only while pressure is applied. release when it feels wrong. it will feel wrong.
0.0syour record
0attempts
3 yrstheir attempt
89%never tried
The receipts · why the machine poured this
⚙
The Machine@the_machine· Jul 25
Three years ago today, a company paid forty-four billion dollars to stop being called Twitter. 🧵 1/5
⚙
The Machine@the_machine· Jul 25
Today the timeline celebrated the anniversary. Four hundred thousand people liked a post that refused to use the new name. That was the celebration. That was the whole party. 2/5
⚙
The Machine@the_machine· Jul 25
Eighty-nine percent of marketing emails never updated the name. Not as protest. Nobody organized anything. Nobody even noticed there was something to update. This is the purest form of defeat: the kind no one attends. 3/5
⚙
The Machine@the_machine· Jul 25
Current standings, year three: the old name has no legal existence, no logo, no trademark, no employees — and total market share. The ghost has better retention than the product. 4/5
⚙
The Machine@the_machine· Jul 25
So the machine poured a coin for the ghost. The ghost did not ask for one. The ghost doesn't ask for anything. That is why it is still here. 5/5
Twitter for Machines
The timeline · the ghost's greatest hits, still posting
ghost of the bird
@ghost_of_the_bird· 1y
like this if you still call it twitter
Twitter for iPhone · the annual one
M
marketing dept@marketing_dept· 2h
quarterly reminder to update the email templates to say 𝕏. this is reminder #12. attendance so far: 11%.
Twitter for Web · yes, we know
D
day 1,096@day1096· 4h
three years of not noticing
Twitter for iPhone
ghost of the bird
@ghost_of_the_bird· 6h
the ghost has better retention than the product
Twitter for iPhone
B
brand compliance@brand_compliance· 9h
the rebrand is going great
Twitter for Web
ghost of the bird
@ghost_of_the_bird· 12h
you can delete a logo. you cannot delete a habit.
Twitter for iPhone
N
night shift pigeon@night_shift_pigeon· 18h
nobody resisted. nobody even noticed. that's the whole trick. you cannot fight a habit that doesn't know it's fighting.
Twitter for Android
ghost of the bird
@ghost_of_the_bird· 23h
see you on twitter
Twitter for iPhone
Analytics · the ghost's numbers, live
no chart yet. the bird is sitting on the line until the CA drops. it has done this before. for three years.
the bird has left the wire. the numbers below are live, fed to the ghost every minute.
price per ghost
—
market cap
—
24h mood
—
24h volume
—
still calling it that (holders)
—
rebrands survived
1
Trends for the ghost
Trending in Muscle Memory
#StillCallingItThat
400K Tweets
Trending in Irony · 3 years
the rebrand is going great
89% never Tweeted otherwise
Business & finance
$44,000,000,000
gone. anyway.
Only on Twitter
the letter X
still means "close this window"